Clay

4.90

RATING

1270 M+

EXPOSURE

About this tool

Name

Clay

Category

tools

Clay is an AI-driven prospecting and data enrichment platform that combines multi-source data scraping with intelligent workflows. It integrates over 50–100+ data providers, enabling teams to collect contact info, firmographics, intent signals, and technographics. Users can build targeted lead lists, auto-enrich CRM records, and draft personalized outreach—all from one centralized workspace.

Ratings and Reviews

Saved Me Hours Every Week

4.80

Clay helped me automate my entire outreach process. From finding leads to writing intros, it's all in one place.

January 16, 2025

Kevin L.

Complex but Worth It

4.60

Took a bit of time to learn, but now it's my go-to tool. Great for high-volume prospecting.

February 27, 2025

Riley K.

Pricey but Powerful

4.90

Clay is expensive compared to other tools, but its data accuracy and automation features justify the cost.

April 10, 2025

Morgan S.

How to use

Import Leads Upload contact lists from Apollo, CSVs, or CRM, or start from scratch using Clay’s search. Enrich & Score Data Use waterfall enrichment to pull missing details (emails, mobile, tech stack), and set custom AI scoring filters. Generate Outreach Lines Leverage AI agents (Claygent/GPT) to draft personalized email snippets based on enriched data. Sync with CRM/Tools Push enriched and scored records into CRMs (Salesforce, HubSpot, Pipedrive) or email sequencers (Smartlead, Outreach). Run & Automate Workflows Build no-code “recipes” (clean → enrich → personalize → export) to automate daily prospecting and outreach cycles.

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