Clay
About this tool
Name
ClayCategory
toolsClay is an AI-driven prospecting and data enrichment platform that combines multi-source data scraping with intelligent workflows. It integrates over 50–100+ data providers, enabling teams to collect contact info, firmographics, intent signals, and technographics. Users can build targeted lead lists, auto-enrich CRM records, and draft personalized outreach—all from one centralized workspace.
How to use
Import Leads
Upload contact lists from Apollo, CSVs, or CRM, or start from scratch using Clay’s search.
Enrich & Score Data
Use waterfall enrichment to pull missing details (emails, mobile, tech stack), and set custom AI scoring filters.
Generate Outreach Lines
Leverage AI agents (Claygent/GPT) to draft personalized email snippets based on enriched data.
Sync with CRM/Tools
Push enriched and scored records into CRMs (Salesforce, HubSpot, Pipedrive) or email sequencers (Smartlead, Outreach).
Run & Automate Workflows
Build no-code “recipes” (clean → enrich → personalize → export) to automate daily prospecting and outreach cycles.
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